List Profiling & Data Enhancement

Of course most clients will already have an idea of who their best customers are but UKDMS can use the very latest profiling tools to help determine the geographic, demographic and socio-economic profile of a database. More detailed lifestyle profiling is also available to help determine the interests, hobbies and behavioural patterns of any given group.

The value of data can be further enhanced for use by the list owner and third parties by appending specific details to each record, e.g. car ownership, mobile telephone ownership, exact age of the customer, exact number of children etc.